Certainly one of my Search engine optimization customers lately came below attack from somebody that thought it would be a good idea to try to destroy their reputation by posting false things all over dozens of complaints sites. These allegations were not only flat out lies, but very damaging because they stated the web site was filled with viruses and would infect your pc. This really is going to land this individual in court with some extremely hefty fines and that procedure has currently begun, but what about all those damaging posts showing up on page 1, two, and three of Google?
On-line Reputation Management In 48 Hours
Luckily for my client I am not only really good at Seo, I know how to use several strategies for online reputation management. There were damaging posts on the first 3 pages of Google and within 48 hours I pushed them down to page 4 and beyond. The page that really counts is page 1, but I wanted to really push the garbage down farther than that.
The Quick Fix Step By Step for Online Reputation Management
Here is what I did step by step to dominate the first 3 pages in Google to wipe out the false posts.
Step 1 – Content Creation
I wrote a 600 word original article that was keyword dense. To make this extremely effective you must put the keyword or name in the title from the post. Then write a naturally flowing post ensuring to mention the keyword a minimum of as soon as each 100 words.
Step two – Huge Content Spinning
The next thing youve gotta do to make this work right is spin the article at least 100%. It is very important to majorly spin the title and the first paragraph so that when Google is doing the indexing and initially crawls these articles they see them as unique. The recent Google farmer update did not seem to affect spun content whatsoever.
The reason I suggest writing a 600 word article is to leave room for making a spun post which has a missing sentences and a missing paragraph and it will still come out to at least 400 words (400 words is typically what you need to get accepted in most article directories).
Here is how to spin so that you can remove a sentence 50% of the time
(|sentence)
Notice the pipe symbol is separating a blank space from a sentence. So when the article is spun it is either going to skip that sentence and go to the next, or post that sentence. You can also do that to remove an entire paragraph.
(|sentence 1. sentence 2. sentence 3.)
Now the pipe symbol is in front of an entire paragraph so 50% of the time it will not post that paragraph.
This type of spinning is important because in order to create uniqueness you must create posts with a unique amount of paragraphs and words, not just spun words with synonyms. This is important in the event you not just want these indexed, but want them indexed within the initial pages of Google.
I use The very best Spinner by Jonathan Leger for all of my on-line reputation management post spins. This tool is important for content material creation to make distinctive articles.
Step three – Mass Article Directory Submission
O.K., now this is where the fun begins. Its time to do a bit Google bombing run with Post Advertising Robot. The mass post directory submission is going to complete two issues for us. It’s going to make backlinks to a few of the positive listings for the client, and quantity two it’s going to create content that shows up in the search engine listings that will push the negative listings down to the depths of exactly where noone will ever see it.
I’ve discovered that Post Advertising Robot will be the most effective on-line reputation management software program for this job. Add your spun post after which use the built in URLr to make some spun URLs for backlinks. Rather of developing a backlink to just 1 positive listing grab the customers other positive listings like a Facebook, Youtube, Twitter, Linkedin. These all move up extremely effortlessly within the search engines like google due to their authority. If your client requirements much more positive listings get them to setup social websites like these and begin building links to them.
I include 2 links within the resource box. The very first link would be to the client URL and also the second link would be to certainly one of my personal blogs in my weblog network to ensure that I can make the most of the pingbacks for indexing the articles.
Why do I do this? Merely simply because you will find hundreds of post directories which are built on WordPress blogs and also the search engines like google do not usually discover the articles but my blogs are setup to obtain a pingback whenever an post is accepted. I use a plugin on all of those blogs known as Pingback Optimizer that takes all of the pingbacks, puts them into an RSS feed, after which submits them to a dozen RSS directories.
This builds backlinks towards the backlinks and assists to obtain them all indexed in record time. This really is essential if you would like alot of those new articles to show up in 48 hours. Utilizing this method I generally have articles showing up within the search engines like google inside 30 minutes of posting the articles. This may speed up your online reputation management quite a bit.
Step 4 – Private Blog Network Submission
In the event you do not possess a private weblog network then just skip this step or submit the article to some of the paid blog networks that you can join. I maintain a individual weblog network on separate C class servers that I can post articles to.
Advantage Of Private Blog Network for Online Reputation Management
There is a large benefit to posting on your personal network. You have control of the onsite Seo for your articles which gives them an enormous increase within the search engines like google, especially on low competition keywords exactly where you are able to get your personal blog posts to page 1 and 2 with just good onsite Search engine optimization elements and hardly any backlinks at all.
This subsequent step is something I usually wait 24-48 hours to do after posting to my blog network. Youll start to see which of your private blog posts are ranking the highest and you can take those and optimize them to the next level.
If you posted the regular spun article to your blog network you can now go in and add factors like H1, H2, H3, Alt Tags, internal linking, and all that good stuff. If you need help with onsite Seo then pickup the WordPress Plugin SEOPressor and it will guide you through it like paint by numbers with a score on the sidebar of your admin panel.
Step 5 – Social Bookmarking and Pinging
Now its time to get much more power to all of those new articles and weblog posts. Get a reside links report from Article Marketing Robot and you can import them into your social bookmarking software.
Usually within 24 hours you may have up to 200 live articles and Article Marketing Robot can export this making it easy to add to your indexing and bookmarking software program. You may also run all the live links through pinging software but in the event you are going to provide them all dozens of social bookmarks you generally dont need to.
I prefer Bookmarking Demon for this job because it has a lot of top quality bookmarking websites and Ive added about 1000 much more bookmarking websites to create it truly kick some severe rankings.
This step may be fairly intensive as you will be operating your Bookmarking software program for the following day or two based on how much power you want to give the articles. Ill generally import about 200 articles and give them all 100-200 social bookmarks every. The result is almost instantaneous as you will see articles coming out from the woodwork all bouncing up and down because the search engine index is flooded with these new articles and backlinks towards the articles are pushing them up.
Step 6 – Wait, Watch, and Select
Now about two days have went by (really you do not need to do it this quick, you can wait a week but in the event you are inside a severe crunch you are able to do it rapidly like I did).
Now it is time to go via the first few pages of Google and start choosing and selecting which articles and weblog posts you want to push to the next level. If you will find nonetheless a couple unfavorable listings on page 1 you are able to appear on page two to choose the articles there and give them an additional bookmarking push to obtain them on page 1.
So the very first thing Ill do is give the page 2 listings another push. Ill also produce an additional post and submit it to AMR giving those page 2 listings more backlinks using the keyword. If you would like to take issues a step further you can also build some Internet two.0 properties to those page 2 links and then bookmark the Web 2.0 sites.
This is a very simple online reputation management process to follow but it is time consuming so be prepared to dig in for several hours to get the job done.
Find out more about my personal DIY online reputation management tips here on my website. Find out more how to fix your online reputation.